How to Use TikTok for Business? (2023)

TikTok cannot only become an extension of your online store but it can help drive traffic, promote brand awareness, and increase customer engagement. According to the Sprout Social Index report, 38% of consumers plan on using TikTok, more than double the 17% who were planning on it in 2020.

The same report also states that consumers find short-form videos 2.5x more engaging than long-form videos—a feature TikTok clearly gets right.

 

Promote Your Posts

You can promote a video and drive traffic toward your online store (or linked product page). Here’s how:

• Step 1: Tap Me to go to your profile. Click on the three dots in the top right of your screen to go to Settings.
• Step 2: Tap Creator Tools, then Promote.
• Step 3: Under the Promotions page, tap the video you aim to promote (must not contain copyrighted music).
• Step 4: Choose a goal for your video: view, visits, or followers. If you choose more website visits, add a URL and choose a call-to-action button (such as Learn More, Shop Now, or Sign Up).
• Step 5: Tap the circle next to the audience you’d like to reach, then tap Next. You can choose from Automatic (TikTok chooses your audience) or Custom (set up a demographic).
• Step 6: Set your budget duration, add payment information, then tap Start Promotion.
   

  Capitalize on User-generated Content

  

  One of the goals in creating content on TikTok is to drive lots of user-generated content (UGC). Since TikTok is primarily creator-driven content, you won’t have a hard time finding campaign-worthy videos.
   

  Here are some ideas to get you started:

• Create your own brand’s hashtag challenge and encourage users to join in. Make the hashtag easy and memorable.
   
• Get your existing customers involved. Ask them to participate in your UGC campaign. Offer discounts in exchange for participation.
   
• Join in special occasions or a viral craze.
   
• Run a contest.
   

• TikTok has a business tool called Audience Insights to help you plan and evaluate your ad campaigns better.
   

  Here are ways you can utilize the tool to help promote content:

• Use the range of available filters to explore audience information during planning through interest hashtags, interactions with hashtag, creator, and video, and TikTok Customer Audiences. You also segment data by language, country, device price.
   
• Validate and learn about your audience. Use demographics based on age, gender, and location to get a high-level view on what your targeted audience may be interested in or are posting about.
   
• Find inspiration for targeting and creative strategies. Once you learn about your audience, you might find surprising ideas that can help you strategize better. For example, if you are interested in promoting ads about beauty and skin care, and learn that eyebrow care (how-to’s, products, and makeup) are trending among your audience, you can use this knowledge to expand your content strategy.
   
• Explore top hashtags and interest categories to plan your content. With Audience Insights, you can view the top 10 hashtags and top ad interest categories that resonate with your audience. Consider incorporating these hashtags or interests when targeting in a campaign or using these hashtags in your video content.

Are you an existing Shopee or Lazada seller looking to expand to TikTok Shop? With BEST Software ERP, you can now seamlessly integrate your TikTok Shop with BEST Software and efficiently manage product listings, inventory and order processing all within one platform.

Check us out on BEST Software’s website to learn more about how BEST Software ERP can streamline your daily eCommerce operations, including managing Lazada, Shopee & TikTok Shop!